Sunday, 31 July 2016
Precedent research
Todays meeting confirmed the path with chocolate so I looked into the current market and precedents/competition we'd face in business. Bougainville's cocoa isn't used in a lot of craft chocolate companies and "[Their cocoa] was typically loaded into sacks labeled Papua New Guinea, and often made into cheap confectionary by multinational organisations".
I found 6 major examples which use the 'bean to bar' craft chocolate branding. Not specifically Bougainville cocoa but similar ideas with other countries including South America and Madagascar (All pricing converted to NZD)
Loving Earth Chocolate
Australia
"This 85% Dark Chocolate has been created with Cacao from the 2015 harvest of the Ashaninka people, deep in the Amazon. Sweetened with Evaporated Coconut Nectar, this bar is our most intense flavour yet - for the true cacao connoisseur."
80g bar: $8.46 + 9.72 shipping = $19.14
Dandelion Chocolate
San Francisco, USA
"These beans come from the Akesson farm in Madagascar that Cam and Alice visited at the end of 2011. Bertil, the farm’s owner, dries these beans for us with a special method that retains the acidity, resulting in a strong, fruity punch. People often ask how we add fruit flavors to the bar and we explain that these are actually the unique characteristics of the bean coming through. Every harvest brings new flavors and this year we taste a combination of citrus and tangy red fruits – like raspberry and Meyer lemonade. All of our single-origin bars are made with just cocoa beans and sugar, no added cocoa butter, lecithin, or vanilla."
56g bar: $11.21 + 9.11 shipping = $20.32
Hogarth Chocolate
Nelson, NZ
"Our 70% Madagascar cacao is sourced directly from the Akesson Estate in the Sambirano Valley. The estate has been in the Akesson family for generations, it produces cocoa, pepper and other spices. Made from Organic and Directly traded cacao, this chocolate has starts with bright berry acidity which melts into warm raisin notes."
70g bar: $13.95 + 3.00 shipping = $16.95
Mast Chocolate
New York, USA
"Our signature dark chocolate blend 70% cacao, cane sugar Cacao origin: Madagascar, Tanzania, Peru, Venezuela"
70g bar: $11.21 + unknown shipping = $11.21
Wellington Chocolate Factory
Wellington, NZ
"We sailed 10,000 miles on the Uto Ni Yalo, a traditional pacific voyaging canoe, bringing cocoa beans from Bougainville back to New Zealand 449 Kickstarter backers helped bring us home. The result is this limited edition Bougainville bar with zero emissions."
75g bar: $13.50 + 3.00 shipping = $16.50
Pana Chocolate
Australia
"60% raw cacao. The OG."
45g bar: $7.37 + $8.55 = $15.92
I found 6 major examples which use the 'bean to bar' craft chocolate branding. Not specifically Bougainville cocoa but similar ideas with other countries including South America and Madagascar (All pricing converted to NZD)
Australia
"This 85% Dark Chocolate has been created with Cacao from the 2015 harvest of the Ashaninka people, deep in the Amazon. Sweetened with Evaporated Coconut Nectar, this bar is our most intense flavour yet - for the true cacao connoisseur."
80g bar: $8.46 + 9.72 shipping = $19.14
Dandelion Chocolate
San Francisco, USA
"These beans come from the Akesson farm in Madagascar that Cam and Alice visited at the end of 2011. Bertil, the farm’s owner, dries these beans for us with a special method that retains the acidity, resulting in a strong, fruity punch. People often ask how we add fruit flavors to the bar and we explain that these are actually the unique characteristics of the bean coming through. Every harvest brings new flavors and this year we taste a combination of citrus and tangy red fruits – like raspberry and Meyer lemonade. All of our single-origin bars are made with just cocoa beans and sugar, no added cocoa butter, lecithin, or vanilla."
56g bar: $11.21 + 9.11 shipping = $20.32
Nelson, NZ
"Our 70% Madagascar cacao is sourced directly from the Akesson Estate in the Sambirano Valley. The estate has been in the Akesson family for generations, it produces cocoa, pepper and other spices. Made from Organic and Directly traded cacao, this chocolate has starts with bright berry acidity which melts into warm raisin notes."
70g bar: $13.95 + 3.00 shipping = $16.95
New York, USA
"Our signature dark chocolate blend 70% cacao, cane sugar Cacao origin: Madagascar, Tanzania, Peru, Venezuela"
70g bar: $11.21 + unknown shipping = $11.21
Wellington, NZ
"We sailed 10,000 miles on the Uto Ni Yalo, a traditional pacific voyaging canoe, bringing cocoa beans from Bougainville back to New Zealand 449 Kickstarter backers helped bring us home. The result is this limited edition Bougainville bar with zero emissions."
75g bar: $13.50 + 3.00 shipping = $16.50
Australia
"60% raw cacao. The OG."
45g bar: $7.37 + $8.55 = $15.92
Bougainville Infrastructure
Most of the cocoa plantations are found in the centre of Bougainville. Buin is the main city where the beans are taken to buyers. The two largest buyers are Bernard Kepa, and AGMARK.
Price fluctuate between K400 (NZD 175) and K600 (NZD 265) per 60kg bag.
Arawa also buys beans at around K530 per bag.
The further north the roads become non-existent, and farmers living in the mountain struggle to get produce to the market. It can take 8 hours to get to the nearest road.
New roads being built at Buka and Buin by the Bougainville government and Australia.
The biggest concern is the lack of bridges. When there is a flood, all transport stand still, and vehicles can not cross rivers.
Image of Cocoa beans transported to market. Retrieved from http://www.bougainville24.com/category/agriculture/cocoa/
#Leon
Price fluctuate between K400 (NZD 175) and K600 (NZD 265) per 60kg bag.
Arawa also buys beans at around K530 per bag.
The further north the roads become non-existent, and farmers living in the mountain struggle to get produce to the market. It can take 8 hours to get to the nearest road.
New roads being built at Buka and Buin by the Bougainville government and Australia.
The biggest concern is the lack of bridges. When there is a flood, all transport stand still, and vehicles can not cross rivers.
Image of Cocoa beans transported to market. Retrieved from http://www.bougainville24.com/category/agriculture/cocoa/
#Leon
Wednesday, 27 July 2016
Research into Bougainville and Cocoa (Meeting with VSA)
Pre meeting:
VSA - Volunteer Service Abroad
10 year conflict
After the conflict the region had virtually no economic activity, and education and health services were badly damaged.
VSA works to strengthen economic development through; vocational education and skills training such as book keeping; Livelihood opportunities such as small business management and marketing; transport infrastructure such as road maintenance.
ARoB is made up of Buka island, Bougainville island, and 166 smaller islands. Arawa and Buka being the main cities.
Their main issues include:
Climate change migration - Carteret island is becoming inhabitable due to climate change so their residents are needing to relocate to mainland bougainville and need to be set up with land to grow cocoa.
Agriculture cocoa - Cocoa is their most financial crop, 2/3s of families in bougainville fram cocoa. How can we ensure the benefits of growing cocoa on a national/international scale are going to the families that need it most. How can we add value to a basic product of cocoa beans to generate a higher income?
Meeting:
From meeting with Kesaya from VSA we learnt more about the culture and the real problems.
VSA - Volunteer Service Abroad
10 year conflict
After the conflict the region had virtually no economic activity, and education and health services were badly damaged.
VSA works to strengthen economic development through; vocational education and skills training such as book keeping; Livelihood opportunities such as small business management and marketing; transport infrastructure such as road maintenance.
ARoB is made up of Buka island, Bougainville island, and 166 smaller islands. Arawa and Buka being the main cities.
Their main issues include:
Climate change migration - Carteret island is becoming inhabitable due to climate change so their residents are needing to relocate to mainland bougainville and need to be set up with land to grow cocoa.
Agriculture cocoa - Cocoa is their most financial crop, 2/3s of families in bougainville fram cocoa. How can we ensure the benefits of growing cocoa on a national/international scale are going to the families that need it most. How can we add value to a basic product of cocoa beans to generate a higher income?
Meeting:
From meeting with Kesaya from VSA we learnt more about the culture and the real problems.
- Health is a main issue
- Along with transport
- They have a water shortage (however have high humidity if we could work with that)
- Not very much tourism, hard to get to the island and expensive
- Look into documentaries and contact volunteers and look into their blogs
- We want to utilise whats there, using local resources rather than adding to the problem.
- Look into tippytap Unicef
- Make sure it's easy to maintain
- PNG have major dietary problems in towns
- Currently using diesel to generate power
- Kids mechinism for power, make sure it's interesting so kids wont get board, think about child labour
- They have access to small markets and large scale shipments.
- Bougainville Chocolate Festival
- They produce cocoa beans, coffee, sugar cane, peanuts/peanutbutter
- They sometimes use cocoa beans for firewood
- If making chocolate in Bougainville think about health and safety standards shipping it to NZ etc
- Maybe talk to James Bushel chair of the Wellington Chocolate Factory
Wednesday, 20 July 2016
Hayley & Sophie pitch slide
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