Monday, 8 August 2016

Week 4 class feedback and notes

Lecture:
Velox Innovation Business Canvas

  1. Customer Segments
  2. Value Propositions
  3. Channels
  4. Customer Relationships
  5. Revenue Streams
  6. Key Activities
  7. Key Resources
  8. Key Partners
  9. Cost Structures 
- Crowdfund / must have a crowd / rewards

- What is the message??? 

Pitch tips:
Have 3 big numbers - let them be understandable, believable numbers.
Structure: problem -> solution -> target audience -> how have you validated your solution? -> ask/call to action.
Content > design
always be pitching, always be validating, always be closing.
MVP - minimal viable product - always learning.

Class: 
Work our pitch on an emotional level
think about what we're solving 
connecting to a narrative - how we measure this experience to how we understand it
validation - WHO CARES? - look into customer research put out feelers " would you buy this product? would you buy this product knowing this story?" whats the value?

Feedback from fellow classmates:
think about different grades, whether theres a once a week one or an everyday one?
dual purpose, moisturising and exfoliating
look into shea butter and cocoa butter, less likely to melt than coconut oil
chocolate block packaging
dehydrated content, having the dry components and user just adds water
DIY kits
consider the feel, texture, size to body ratio, the clean up.

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